© Carsten Eichner Photography
Mr. Chipotle
Brand identity for a Hamburg-based chili paste positioned as the kitchen's versatile essential — Der Alleskönner — for grilling, dipping, spreading, and seasoning.
The packaging needed to signal Mexican heritage and artisan quality while standing out on shelf, without falling back on visual clichés.
Services
Art Direction
Brand Identity
Packaging Design
Type Design
Mr. Chipotle flavor variants: Honey, Original and Tomato
A custom display typeface runs as a continuous border around the base of each label. Tightly packed zigzag letterforms read at a glance as a traditional Mesoamerican weaving pattern, and on closer look spell out the brand name.
Stala — Custom Typeface
Jar label for Mr. Chipotle Original flavor
Mr. Chipotle Original
© Carsten Eichner Photography
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