PING PONG
Visual identity and posters for a recurring table tennis event.
Using paddles and balls as modular elements, the visuals reduce the game to its basic components and recombine them into bold, graphic compositions. Typography is kept minimal, letting the visuals do the talking.
The logo functions as a visual system in itself, with vowels replaced by paddles facing one another, creating an abstract exchange that echoes the rhythm and energy of the game.
Role
Art Direction, Graphic Design, Poster Design, Illustration
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