Grete
Poster design for a recurring concert series at Grete, a small music venue and smoking bar in Hamburg.
As the lineup often consisted of emerging, lesser-known musicians, press materials such as photos or graphics were frequently unavailable. This required a flexible visual system capable of working independently of external imagery.
Services
Art Direction
Poster Design
Typography
Type Design
Early posters reinterpreted the artists’ names as fictional cigarette brands, referencing the smoke-filled atmosphere of the venue.
Over time, the system evolved toward using the names as the sole visual element, resulting in expressive typographic compositions.
In later iterations, a custom stencil typeface was introduced to generate structured patterns derived from the names, prioritizing adaptability and coherence while allowing variation within a consistent series.
SETT — A geometric stencil typeface based on equal-width strokes, counters, and letter spacing, creating a distinctive optical rhythm.
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